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Royal College of Nursing launches Beat the Flu campaign amid twin threats of COVID-19 and influenza

Press Release 28/09/2020

The Royal College of Nursing (RCN) today highlighted the forthcoming double impact of COVID-19 and influenza infections this winter, as it launched its annual #BeatTheFlu campaign.

The campaign aims to help ensure that as many health and care staff, and nursing students, as possible receive the vaccine as early as they can – to help protect themselves, their families and the wider public.

It also aims to support staff administering the vaccine to eligible parts of the population, and to encourage activities to help people stay healthy, including physical activity and eating well this winter.

It is not clear what the full implications of the influenza and COVID-19 viruses circulating at the same time will be. However, increases in overall infections and hospital admissions are expected and the flu vaccine will help minimise this for influenza.

Helen Donovan, RCN Professional Lead for Public Health, said:

“It’s vital that as many nursing staff as possible take the flu vaccine as early as possible, to help protect themselves and those around them, including their families and patients. With the double threat of flu and COVID-19 this year, this message is more important than ever.

“Organisations must make the vaccine readily available, with easy access to it during the working day. They shouldn’t expect staff or students to have to travel significant distances, or take time out of work. We know that if organisations make the vaccine easy to access, uptake goes up exponentially.

“Our message to RCN members is simple: as well as heeding the messages of this campaign, please support it, both at work or university, and using social media. Together we can make a real difference that will save lives, and protect ourselves and our families as a very difficult winter approaches.”

Steps that RCN members can take to support the campaign using social media include:

  • Taking pictures when going to get the vaccine, and placing them on social media, tagging @theRCN
  • Tagging friends and colleagues when posting about the vaccine to help remind them to get it, too
  • Using the #BeatTheFlu hashtag to help generate further attention online
  • Sharing the RCN’s Winter Wellbeing poster, which can be downloaded here.

The RCN’s advice and resources page to support members and their colleagues in delivering a quality flu vaccination programme amid COVID-19 can be found here.

ENDS

Press office contacts

Tom Colclough, Head of Media

07891 109 146

Nick Spears, Senior Media Officer

020 7647 3696

Michael Finlayson, Senior Media Officer

0207 647 3459

Charlie Ridler, Media Officer

0207 647 3862

Out of hours duty press officer

020 7647 3633