Medical case manager: the nursing specialism you’ve probably never heard of

This month, I want to share how our seasonal flu vaccination program can be our protector once again this Winter. 

Flu is like the villain virus that always returns stronger every Winter. What started as a recommendation from the UK Joint Committee on Vaccination and Immunisation (JCVI) in 2012 has blossomed into the full-blown childhood flu vaccine program most of us know today. The Live Attenuated Influenza Vaccine (LAIV) is the main star of the show, saving the day one dose at a time since the 2013-2014 season.

This year, our tiny heroes aged 2 and 3 can get their superpower boost alongside their clinically at-risk peers at their local GP surgeries. The mission of the surgery staff is to shield the kids from the flu and cut down its spread, providing extra protection for everyone, especially those most at risk of serious complications. 

"Last year, England saw flu vaccination rates among 2 and 3-year-olds hold steady, with 44.4% receiving immunisations!"

While this is commendable, it’s still shy of the World Health Organization’s 75% target. But fear not! The campaign is gearing up for another round this year, ensuring all eligible children, including those in clinical risk groups from six months to 18 years, are armed and ready. From September 1st, 2024, the LAIV remains the trusty sidekick in this battle, with the cell-based quadrivalent influenza vaccine (QIVc) stepping in when the LAIV isn’t suitable.

 

Turning Vaccination Day into Play Day

Much of the literature on vaccine uptake focuses on hesitancy, knowledge, attitudes and beliefs about vaccines. Access issues also play a significant role. Some parents are keen to vaccinate their children but struggle to find appointments during the week. Moreover, the overall environment of the surgery can impact a child's perception. Are they walking into a fun zone, or a daunting space filled with scary uniforms?

Addressing vaccine hesitancy is crucial. By providing clear and concise information about the vaccine from evidence-based resources, practice staff can play a pivotal role. Also, highlighting the rigorous approval process and the vaccine's safety can help alleviate concerns and build trust with parents.

Adopting this approach opens the door for innovative practices to flourish. Nursing and health staff are motivated to engage in creative solutions that improve patient experiences, health outcomes and care within these nursing practices. Why not ask them to think outside the box for the influenza program? You may find some positive surprise results!